ADIDAS ORIGINALS NMD
NMD is a shoe which is inspired by the past that empowers the future. The project was to launch the shoe and tell the customer the inspiration behind the shoe, that is TRAVEL FROM THE PAST TO THE FUTURE. A dynamic installation was created in the form of a travellator that highlighted each shoe and some travel souveniors collected by sneakeheads.
Location: NSCI, Mumbai
Year: 2016
Status: Completed
BRAND ACTIVATION