At its core, Nike Kicks Lounge offers a curated selection of sneakers from across Nike, Inc. — including Air Jordans, Nike SB, Nike Sportswear and Nike Running — intermixed with a hyper-local intersection of sport, innovation and culture. The studio launched the Nike Kicks Lounge - the one stop destination for sneakeheads, that celebrated the street culture with Hip-Hop and R&B music, custom jewelery design and sneaker personalisation.