ADIDAS ORIGINALS EQT
The adidas EQT Pop-Up Store featured their most iconic, archive-driven franchise - The EQT, highlighting the inspiration behind the shoe - ONLY THE ESSENTIALS. The concept of the store was futuristic and technology driven. The history of the shoe was mapped from its inception to the present day through interactive installations.
Location: DLF Promenade, New Delhi
Year: 2018
Status: Completed
BRAND ACTIVATION