ADIDAS ORIGINALS X PW
The adidas X Pharrell Williams event marked the launch of their ‘Future Classic’ - The Tennis Hu shoe. The shoe was designed by Pharrell himself, and was inspired from the Classic Stan Smith’s. The campaign was built around the concept - A Classic inspires the Future Icon. The colours and pop elements of the collaterals were based on Pharrell and reflected his happy, bubbly, cool and easy attitude.
Location: Mall of India, Noida, UP