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ADIDAS ORIGINALS X PW
The adidas X Pharrell Williams event marked the launch of their ‘Future Classic’ - The Tennis Hu shoe. The shoe was designed by Pharrell himself, and was inspired from the Classic Stan Smith’s. The campaign was built around the concept - A Classic inspires the Future Icon. The colours and pop elements of the collaterals were based on Pharrell and reflected his happy, bubbly, cool and easy attitude.
Location: Mall of India, Noida, UP
Year: 2017
Status: Completed
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COMMUNICATION DESIGN