Tank Gurgaon
"The Tank" store is based on the Japanese concept of Wabi-Sabi. In traditional Japanese aesthetics, Wabi-Sabi is a world view centered on the acceptance of transience and imperfection.
Services
Retail Design
Client
Tank
Year
2019
As the store stored multiple brands, we wanted newness at every corner and decided to manifest it through the trial rooms which all spoke differently from one another, zeroing in on different mindsets and aesthetics.
Each trial room was a different era, transporting the consumer to a completely fantasy world the few moments they spent in it, rather than having the trepidation of trying on new clothes!
Classic Edition
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Strong Edition
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Light Edition
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To ensure consumer participation of the consumer,
the store had elements such as a Bike Hire corner as well