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Adidas Nite Jogger

A first-of-its-kind activation in India, the Adidas Nite Jogger launch was not just a campaign. It was a bold cultural moment.

Services

Activation Design

Client

Adidas

Year

2019

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From ideation to execution, this was an audacious experiment in immersive brand theatre, built for the nocturnal, the curious, and the creatively wired.

A tech-meets-design marvel that redefined how Indian consumers experience storytelling.

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A bold leap into immersive brand storytelling.

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A theatre of Robotics turned the Nite Jogger story into a live experience.

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A culture-shaping moment blending sneakers, creativity, and strategy.

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We weren’t just serving looks. We brewed buzz too.

Partnering with Blue Tokai, we launched a limited-edition Nite Jogger Blend and hosted an ‘After Dark’ experience with over 1000 guests.

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