Atlas Of Affluence
The launched Atlas of Affluence is a strategic report that looks at consumer behaviour through the prism of luxury & affluence in India.
Services
Communication Design
Client
Reliance
Year
2022
Kitu.
Cosmetics
At 02June-Few Steps Ahead we also help brands hone in on their signature style, ethos, and beliefs to carve out a brand identity. Whether it is in the brand lexicon that is formed or it is in the smallest of elements that prove that your brand is a notch above all else.
We designed Atlas of Affluence for that particular reason, to understand how a publication can be a tangible document of what forms our design language and understanding, as well as how this can prove to be the annual marker of dynamic trends across the globe.
Atlas of Affluence was our first foray into publication design, where we wanted a confluence of art & luxury sprinkled with state of the art writing and accompanying illustrations.
We worked closely with brands whose core lies in storytelling, and created a unique reading experience for art connoisseurs.
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