TWC Pop Up
The White Crow is a boutique pop-up department store. An eclectic space showcasing a curated selection of unique fashion brands.
Services
Retail Design
Client
Adidas
Year
2023
Kitu.
Cosmetics
The playful decor, bold colour and unique installations form the framework to display some of India’s best new and up-and-coming fashion designers. It is a celebration of individuality and a space to delight and inspire.
Pop Up is a place for brands to make new statements, launch new products, test market and increase thier brand impact and recall. The space allows creative expression like never before.
customization
Riding the new wave of customization, a permanent custom ization space for apparel, sneakers, handbage etc in the Pop Up Zone is recommended.
Modularity
Overall space has been kept modular and flexible to allow changes in the size of the Pop Up stores when needed. This modularity allows the Pop Up space to remain fresh and updated.
Interior view of the Pop Up Shops. Left Side area. Space draws inspiration from a facto ry shed that inspires the sense of dynamism and constant movement